The Walt Disney Company: The Early Years


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Case Details:

Case Code : BSTA125
Case Length : 14 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : California
Industry : -

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction

Started in 1923 by Walt Disney and his brother Roy Disney, The Walt Disney Company (Disney) initially produced a series of short live-action/animated films collectively called the Alice Comedies. Slowly, Disney started working on animation (in which, various characters were usually hand-drawn by artists to portray a story) creating the ubiquitous Mickey Mouse in 1928, followed by Pluto, Goofy, Donald Duck, Minnie Mouse, together the pantheon of Disney cartoon characters.

In 2005, Disney was the second largest media conglomerate in the world, behind Time Warner. Disney owned the ABC television network, 10 broadcast TV stations, and more than 70 radio stations.

It also had stakes in several cable channels such as ESPN (80%) and A&E Television Networks (37%). Its Walt Disney Studios produced films through Walt Disney Pictures, Touchstone, Hollywood Pictures, and Miramax. Walt Disney Parks & Resorts, which included Walt Disney World and Disneyland, owned the most popular resorts in North America. Walt Disney Internet Group oversaw Disney's Web properties such as ABC.com, Disney Online and ESPN.com.

Background Note

Born in Chicago in December 1901, Walt was the fourth son of a struggling Midwest family. At the age of five, Walt's family moved from Chicago to a farm in Marceline, Missouri, which became the inspiration for Disneyland. During the First World War, Walt worked for the Red Cross as an ambulance driver...

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